What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.

Here’s Why You’ll Love It
5X stronger* hair in one use
Builds & protects bonds**
Rich hydration
Instantly detangles
Normalizes pH
Colour safe
Animal test-free
Paraben-free (not for use in EU)
Certified PETA Global Animal Test–Free (Learn more about the certification)

*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage

Our most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative results in a single treatment.

K-Pak Keratin Technology
Joico’s legacy of strength and resilience.

Protective Lipid
Acts as a first line of defense against pollution*.

18 Essential Amino Acids
Including Arginine, found naturally in healthy hair.

Moringa Seed Oil
An antioxidant rich in Vitamins A and E, plus Silica.

SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

*Tested in a lab using pollution particles